EmbraceIAAbout
A practitioner who ran operations before advising on them.
EmbraceIA is Anthony Shingleton. Since 1996 he has been improving real operations — industry, services, distribution — before it ever became a consulting business. Lean, Six Sigma, Design Thinking, Hoshin Kanri: tools applied on the ground, not recited.
EmbraceIA is a British company supporting SMEs in France and internationally.
The founding conviction is simple: AI doesn't replace a good organisation, it multiplies it. Automating a broken process only speeds up the mess.
That's why every engagement starts by understanding how work really flows — and only then reaches for the technology.
What you can expect
- We tell you what won't work, even if it shortens the engagement.
- We measure before we promise.
- We train your teams so they no longer need us.
- What we build belongs to you: code, data, access.
The frameworks we use
These aren't words on a brochure: they're the tools we work with every day.
Lean
Eliminate what adds nothing for the customer: waiting, re-keying, unnecessary movement.
Six Sigma
Reduce variation and defects, through data rather than intuition.
Design Thinking
Start from the real need of the people doing the work, not a ready-made solution.
Hoshin Kanri
Link leadership's objectives to the day-to-day work, with the right indicators.
Let's talk about your situation.
An hour is often enough to know whether there's something to gain. We'll get back to you within two working days.