EmbraceIACase studies
We apply it to ourselves first.
No borrowed logos or staged testimonials. Here are real projects — on our own brands — and a worked example that shows the method end to end.
Taking back control of your tools
The situation. A brand at launch, whose website and domain name lived on a paid platform. Every change went through their interface, the files didn't belong to the brand, and the subscription ran every month.
The real problem. It's not a website problem, it's an ownership problem. When your tools belong to someone else, you pay for a right to use — and you lose control the day you want to change.
What we did. A full exit from the platform: site moved to owned hosting, domain name repatriated to an account in the brand's name, security audit of the public site.
Where it stands. The brand owns its site, its domain and its files. The subscription is cancelled. Every change is made directly, without an intermediary.
What it says about how we work: we don't lock you into a tool. What we build belongs to you.
📄 Checklist — Do you really own your tools? (PDF, in French)
A prospecting engine that runs on its own
The situation. Launching a B2B offer with no sales force: no one to prospect full-time, and a market of thousands of companies to cover.
The real problem. Finding prospects isn't the problem — qualifying them, verifying you can contact them, and holding a steady cadence without spending your days on it, is.
What we built. An end-to-end prospecting engine:
- collection of public company data and automatic enrichment
- qualification by relevance (sector, size, activity signals)
- systematic verification of addresses before any send — we never write blind
- email sequences and professional outreach, cadenced automatically
- per-campaign reporting, and strict guardrails: daily caps, no weekend sends, one-click unsubscribe
Where it stands. The engine runs daily, without human intervention: it identifies, qualifies, verifies and contacts — then reports on what it did.
What it says about how we work: useful automation isn't a gimmick, it's a machine with rules, limits and reporting. And it respects the recipient.
Knowing what to automate, before investing
The situation (fictional but typical). A multi-site artisan bakery. Deliveries are received on paper, then re-keyed at the till, then re-transcribed by email. Orders travel by phone, SMS and messaging apps.
The real problem. Only one person masters the receiving process: when they're away, everything stops. No one knows what really costs time.
What the diagnostic does.
- Each person is interviewed according to their role: leadership on strategy, the front line on their day-to-day.
- The answers are cross-checked and analysed (A3, Ishikawa, Lean wastes) to trace back to root causes.
- Each task is scored on its automation potential (volume × standardisation).
What comes out. A specification, a phased roadmap, a matrix of tasks to automate and the indicators to track.
Does yours look like one of the three?
Describe your situation. We'll get back to you within two working days with an initial read — no strings attached.